FILE: A shopper is assisted looking at hiking boots during a sale at REI.
Elaine Thompson/APAn REI store in Fremont is closing permanently in mid-January, the company confirmed to SFGATE. The outdoor apparel and gear shop has operated at 43962 Fremont Blvd. for more than a decade. It hasn’t yet confirmed its final day of operation.
“Details on the closure are not yet available, as our immediate focus is on our employees,” a spokesperson told SFGATE in a statement, adding that the decision doesn't reflect the overall health of REI or any deficiencies with the local team.
"The operating costs of the store – payroll, building and property maintenance and care – unmet sales growth, a less-than-ideal location for customers, and more mean that the location is no longer a good fit for the co-op," the spokesperson said.
The store will continue to be stocked and serviced as normal throughout the “holiday gifting season” leading up to the closure, the spokesperson added. (Though not on Black Friday: REI created a buzz in 2022 when it announced it would close every year on the shopping holiday to encourage people to spend time outside.)
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An exterior view of the REI in Fremont, Calif.
Image via Yelp user David B.The Fremont store had a smaller footprint than some of the retailer's other stores, and REI retains 10 other shops throughout the bay, including in Sunnyvale, Dublin, Saratoga, San Carlos and San Francisco. The Sunnyvale location opened in 2021, in a space previously occupied by an infamous Toys R Us, and at the time of that announcement, the company said that REI had more than 1.4 million lifetime members in Northern California.
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